Effective Date: October 12, 2025 | Last Updated: October 12, 2025
📌 Quick Summary: We do NOT sell your personal data. Your meals, reflections, and photos are encrypted and stored securely. You can delete your account and all data at any time. We use AI technology to provide personalized insights and analytics tools to improve the app.
1. Introduction
Welcome to Meya, a wellness companion app developed by Root Labs OÜ ("we," "our," or "us").
Company Information:
- Name: Root Labs OÜ
- Address: Harju County, Tallinn, Lasnamäe District, Sepapaja Street 6, 15551, Estonia
- Email: support@rootnews.app
This Privacy Policy explains how we collect, use, store, and protect your personal information when you use the Meya mobile application ("App"). We are committed to transparency and protecting your privacy.
By using Meya, you agree to the collection and use of information as described in this policy.
2.1 Information You Provide Directly
Account Information:
- Name (optional, you can choose any display name)
- Account creation date
- User preferences (AI tone, wellness goals, beauty preferences)
Content You Create:
- Meal Information: Photos of meals, dates, and times
- Journal Reflections: Text entries, voice recordings (transcribed to text), dates, and emotional state
- Beauty & Style Data: Makeup look preferences, wardrobe item photos, outfit requests
- Wellness Goals: Personal goals and challenges you share during onboarding
2.2 Automatically Collected Information
Usage Data:
- App interactions and feature usage
- Session duration and frequency
- Device type and operating system version
- App version and crash reports
Technical Data:
- Device identifier (anonymized)
- IP address (not stored permanently)
- Time zone and language preferences
2.3 Information from Third-Party Services
We use trusted third-party service providers to help us operate the app, including:
- AI Services: To provide personalized insights and recommendations
- Analytics Services: To understand how users interact with the app
- Cloud Infrastructure: To securely store your data
- Attribution Services: To measure marketing effectiveness
These providers may collect or process data on our behalf according to their own privacy policies.
3. How We Use Your Information
We use your information for the following purposes:
3.1 Core App Functionality
- AI-Powered Features: Analyze your meals for nutritional insights, provide personalized journaling prompts, suggest outfits, and generate beauty tips
- Personalization: Tailor content and recommendations based on your preferences and goals
- Data Storage: Save your reflections, meals, looks, and outfits for your personal history
- Account Management: Maintain your account and preferences
3.2 App Improvement
- Analytics: Understand how users interact with features to improve the app
- Bug Fixes: Identify and resolve technical issues
- Performance Optimization: Improve speed and reliability
3.3 Marketing & Attribution
- Ad Campaign Performance: Measure effectiveness of advertising
- User Acquisition: Understand which marketing channels bring users to the app
3.4 Communication
- Support: Respond to your inquiries and provide customer service
- Updates: Notify you of important changes to the app or policies
4. How We Share Your Information
We do NOT sell your personal data to third parties. We only share data in the following circumstances:
4.1 Service Providers
We work with trusted third-party companies that help us operate Meya:
- AI Processing: Your meal photos, journal entries, and style requests are processed by AI services to provide personalized insights. These services process your data securely and do not use it for purposes outside of providing our features.
- Cloud Storage: Your data is stored on secure, encrypted cloud servers
- Analytics: Usage data is shared with analytics providers to help us improve the app
- Payment Processing: Subscription payments are handled by Apple's App Store (we do not store payment information)
All service providers are contractually obligated to protect your data and use it only for the purposes we specify.
4.2 Legal Requirements
We may disclose your information if required by law, such as:
- Complying with legal processes (court orders, subpoenas)
- Protecting our rights, property, or safety
- Preventing fraud or illegal activity
4.3 Business Transfers
If Root Labs OÜ is acquired or merged with another company, your data may be transferred to the new owner. You will be notified of any such change.
5. Data Storage and Security
5.1 Where We Store Data
Your data is stored on secure cloud servers located in the European Union. Some third-party services we use may process data in other regions, including the United States.
5.2 Security Measures
We implement industry-standard security practices:
- Encryption: Data is encrypted in transit and at rest
- Access Controls: Security policies ensure users can only access their own data
- Authentication: Secure session management with token-based authentication
- Regular Audits: We monitor for security vulnerabilities and apply updates
However, no method of electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
5.3 Data Retention
Active Users:
- We retain your data as long as your account is active
Account Deletion:
- You can delete your account at any time via Settings → Delete Account
- Upon deletion, all your data (meals, reflections, photos, outfits) is permanently deleted within 30 days
- Anonymized analytics data may be retained for statistical purposes
AI Processing:
- Data sent to AI services for processing is retained only as long as necessary to provide the service
- AI providers may retain data temporarily for system monitoring and abuse prevention
6. Your Rights and Choices
6.1 Access and Control
You have the following rights regarding your data:
- Access: View all your data within the app (meals, reflections, looks, outfits)
- Edit: Modify or update your profile, preferences, and content at any time
- Delete: Remove individual items (meals, reflections) or your entire account
- Export: Request a copy of your data by contacting support@rootnews.app
- Opt-Out: Disable specific features or stop using the app at any time
6.2 Marketing and Tracking
Advertising Tracking (ATT):
- iOS will prompt you to allow or deny tracking for advertising purposes
- Denying tracking does not affect app functionality—only ad attribution
Analytics Opt-Out:
- Contact us at support@rootnews.app to opt out of analytics tracking
6.3 Data Protection Rights
Depending on your location, you may have additional rights regarding your personal data:
- Right to Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate data
- Right to Erasure: Request deletion of your data
- Right to Restriction: Limit how we process your data
- Right to Data Portability: Receive your data in a machine-readable format
- Right to Object: Object to data processing for certain purposes
To exercise these rights, contact: support@rootnews.app
7. Children's Privacy
Meya is not intended for users under 13 years old. We do not knowingly collect personal information from children under 13.
If you believe a child under 13 has provided us with personal data, please contact us immediately at support@rootnews.app, and we will delete it.
Age Verification: By using Meya, you confirm that you are at least 13 years old (or the age of majority in your jurisdiction).
8. International Data Transfers
Meya is operated from Estonia (EU), but some of our service providers operate globally. Your data may be transferred to and processed in countries outside your country of residence, including the United States.
Your Consent: By using Meya, you consent to the transfer of your data to these regions. We ensure that all data transfers comply with applicable data protection laws.
9. Third-Party Links
Meya may contain links to third-party services (e.g., video tutorials, subscription management). We are not responsible for the privacy practices of these external sites.
We encourage you to review the privacy policies of any third-party services you visit.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes in our practices
- Legal or regulatory requirements
- New features or services
Notification:
- We will notify you of significant changes via in-app notification
- Continued use of the app after changes constitutes acceptance of the updated policy
- The "Last Updated" date at the top will reflect the most recent revision
If you have questions, concerns, or requests regarding this Privacy Policy or your data, please contact us:
- Email: support@rootnews.app
- Company: Root Labs OÜ
- Address: Harju County, Tallinn, Lasnamäe District, Sepapaja Street 6, 15551, Estonia
Response Time: We aim to respond to all inquiries within 7 business days.
12. Summary
- We collect data you provide (meals, reflections, photos) and usage data
- We use AI technology to provide personalized insights and recommendations
- We use analytics tools to improve the app
- We do NOT sell your data to third parties
- You can delete your account and all data at any time
- Your data is encrypted and stored securely
- We comply with applicable data protection laws
Thank you for trusting Meya with your wellness journey. 💗